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What's New in 2010
Bulk discounts on our 2009 Ad Media Costs Guide What's New in 2010
More social media, video, mobile, gaming. Plus, a new section on Hispanic Market and Media

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Exclusive Preview of the 2010 Thumbnail Media Planner™ ! Finally, a multipurpose pocket planner & reference for fast-paced...

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Media Plan Guide - The Thumbnail Media Planner - Media Planning Guide – A Thumbnail Media Planner - Feel free to view our media planning demo, browse our media planning sections and preview the media planner guide by clicking the links below.
Market Facts
Television Advertising
Radio Advertising
Magazine Advertising
Newspaper Advertising
Internet Advertising
Local Market Planner
Additional Advertising Campaign and Marketing Plan Information.

Market & Media Data

Fast Media Facts at your fingertips!
Display professionalism, insight, & instant answers with Thumbnail Media Planner™ ...a 104 page pocket reference (3.8"X8.5"), packed with vital market, advertising & media statistics: market trends, advertising rates, advertising costs, advertising statistics, effective advertising campaign, media costs & coverage, availabilities, media planning, reach & frequency tables, media advertising, television advertising & even a market-by-market planner for the top 100 markets! Includes Nielsen Ratings, network and cable TV and spot, network Radio and spot, plus magazine advertising, newspapers, direct mail, Internet advertising, outdoor advertising, marketing facts, Yellow Pages, non traditional media, production costs & much more!

The Thumbnail Media Planner is the ultimate media buying, planning and meeting tool, and is the only Media Buying & Planning pocket reference on the market!

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  TV Ratings

The 2010 Thumbnail Media Planner contains expanded broadcast and cable ratings benchmarks to help you answer questions like...
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  Nielsen Ratings

The 2010 Thumbnail Media Planner contains expanded broadcast and cable ratings benchmarks to help you answer questions like...
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  Advertising Rates

The 2010 Thumbnail Media Planner provides projected advertising rates for all of the traditional major media as well as many non-traditional media. The Thumbnail Media Planner can help answer questions like...
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  Advertising Costs

The 2010 Thumbnail Media Planner provides projected advertising costs for all of the traditional major media as well as many non-traditional media.
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  Advertising Media Research

The 2010 Thumbnail Media Planner contains 60 pages of vital advertising media research. In a convenient pocket sized format, the Planner provides instant market and media research covering most important questions.
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  Advertising Statistics

The 2010 Thumbnail Media Planner contains 60 pages of vital advertising statistics. In a convenient pocket sized format, the Planner provides instant market and media research covering most important questions.
more

  Effective Advertising Campaign

For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2010 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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  Media Plan

For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2010 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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  Media Planning

For most advertisers, smart media planning plays an extremely important role in formulating a marketing-focused advertising campaign. The 2010 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively plan an advertising campaign.
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  Media Buying

For most advertisers, smart media planning and buying plays an extremely important role in formulating a marketing-focused advertising campaign. The 2010 Thumbnail Media Planner contains a wealth of information to help you quickly and inexpensively benchmark media costs and coverage for all of the alternative media and in each of the top 100 DMAs.
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  Media Advertising

The expanded 2010 Thumbnail Media Planner is the only comprehensive pocket sized reference of fast marketing and media facts needed to develop media strategies, plans and buys. The Planner is a great tool to assist in developing client presentations and sales pitches, invaluable in meetings and developing new media ideas and exploring alternatives. The Planner addresses questions like...
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  Marketing Media

The expanded 2010 Thumbnail Media Planner is the only pocket sized reference of fast marketing and media facts needed to develop media strategies, plans and buys. The Planner is a great tool to assist in developing client presentations and sales pitches, invaluable in meetings and developing new media ideas and exploring alternatives.
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  Television Advertising

The 2010 Thumbnail Media Planner provides a comprehensive thumbnail of the world of television advertising. From an advertising spending standpoint, with over $60 billion projected in 2010, television is the #1 advertising medium in the USA.
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  Newspaper Advertising

The Thumbnail Media Planner provides expanded information about newspaper advertising in 2010. Newspapers are the #1 advertising medium for local/retail advertisers who want to reach consumers who are in the market and shopping right now. Examples of questions addressed by The Thumbnail Media Planner include...
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  Magazine Advertising

The Thumbnail Media Planner provides expanded information about magazine advertising in 2010.
Newspapers are the #1 advertising medium for local/retail advertisers who want to reach consumers who are in the market and shopping right now...
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  Outdoor Advertising

The Thumbnail Media Planner provides a lot of great information about different forms of outdoor advertising...
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  Internet Advertising

The Thumbnail Media Planner provides a great view of internet advertising opportunites, trends, and costs...
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  Top 100 Markets

The Thumbnail Media Planner provides market by market Thumbnail population statistics and media costs (spot TV, local cable, radio, outdoor) for each of the top 100 markets (DMAs)...
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  Marketing Facts

The 2010 Thumbnail Media Planner provides expanded marketing information which will help build a sound strategic foundation for media plans.
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  Direct Mail

The Thumbnail Media Planner provides a quick estimating guide for direct mail.
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  Yellow Pages

New in The 2010 Thumbnail Media Planner - a Yellow Pages estimator.
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  Non Traditional Media

Many advertisers are looking for more creative or efficient alternatives to traditional media, so New in The 2010 Thumbnail Media Planner - a section highlighting 10 creative ideas for reaching consumers in different ways in 2010...
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  Production Costs

Production costs are always an important consideration in any advertising budget?...
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Excerpts from the Book
Advertising Rates, advertising costs, media rates, media costs, cost of advertising, advertising statistics, advertising research, media statistics, media research, advertising campaigns, media planning, media buying, media placement, national media, local media, television advertising rates, radio advertising rates, magazine advertising rates, internet advertising rates, online advertising rates, outdoor advertising rates, network TV rates, spot TV rates, network radio rates, spot radio rates, magazine advertising rates, newspaper advertising rates, outdoor advertising rates, yellow pages, hispanic market, hispanic media, social media statistics, mobile media statistics, marketing media, marketers guide to media planning, advertisers guide to media planning, YouTube advertising, twitter advertising, facebook advertising reach and frequency, CPM, CPP, Cost per point, media analysis, advertising media book, media audience
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